An Analysis of the International New Age Trade Show
The International New Age Trade Show (INATS) is the longest running trade show dedicated to the New Age and Metaphysical market. INATS was introduced by kJ KJ Expositions in June 1996, and has been held annually in Denver, Colorado. In January 2001 a second show was added in Orlando, Florida and is also held annually. George Little Management and Western Gift Shows, two mainstream trade show management companies, partnered to purchase INATS between the June 2014 and January 2016 shows. INATS attendees are retailers interested in New Age and Metaphysical products. Exhibitors are wholesalers of books, music, and sideline products that can be broadly defined as “New Age.” Interestingly, there are no food products and very few health supplements.