A survey of consumers that live an alternative lifestyle.
This report centers on a type of hidden consumer we call the “metaphysically-minded.” The metaphysically-minded are individuals who live a lifestyle which promotes health and growth of mind, body, and spirit and who hold spiritual beliefs which differ from those of mainstream America. Based on the findings of this study and another earlier survey, we believe that this type of consumer is becoming increasingly important in marketing and sales within mainstream markets, the LOHAS (Lifestyles of Health and Sustainability) market and, in particular, the mind, body, spirit segment of the LOHAS arena.
The Hidden Consumer
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